Who Would Be The Target Audience For Your Product?
The target audience for our media product will be people aged between fifteen and forty, as we feel that because our product is supernatural horror film, it may contain images which are too disturbing for a younger audience. The people of the target audience will also have an interest in horror films or enjoy watching them, so they will be familiar with films similar to ours such as The Grudge or The Ring. As well as this, the target audience will be a niche, regional audience, as our film has been made in Barnsley, so we would expect people from this area to show an interest in viewing our product and they would also be people who enjoy going to the cinema to watch films.
Before we began the production of our film, we created an audience profile on a treatment blog post stating who we think our target audience is and also sent out an online questionnaire with a summary of our film plot and questions on what the participants think of the film. The questions included “where would you expect to watch it” and “what certificate should it have.” In response to the questions, 59% of the participants thought that the film should have a 15 certificate and 64% answered that they would expect to watch it in the cinema. Also, 86% of the participants answered that they were aged 11-20. As a result of these answers, we developed our film so it appeared more appealing to the teenage target audience by using actors of a similar age, using a teenager’s bedroom as a location and filming the end of a birthday party as the scene which introduces the characters.
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